Tuesday, 8 February 2011

TOPMAN brief

Gill Patchett, a Graphic Designer from Topman in London came in to and showed us some of her fab work and also gave us all a brief to work on that they will be doing themselves soon, to come up with the creative for the new range 'Art School Bloc' which will be used to create a buzz about a new store opening in Chicago.

As there is a district in Chicago named the 'loop' I used the idea of 'being in the loop' on some of my Topman promotional items, to encourage people to text off for discounts. Other pieces concentrate mainly on the Art School Bloc range, such as a small look book.




FOLD OUT POSTER


PAGES FROM SMALL 'LOOK BOOK' STYLE BOOK ON ART SCHOOL BLOC TREND



FLYERS - BACK AND THREE DIFFERENT FRONTS







PROMOTIONAL ITEMS

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