Tuesday, 17 May 2011

Identity Workshop - 'Fresh' Sandwich Shop

In this workshop I was given the task of creating an identity for Laura Jackson's fantasy company - a sandwich shop named 'Fresh'. The main theme of stripes - suggesting layers in a sandwich - which can be seen on the knife in the logo, is continued in promotional items, such as give out post it note stacks that say 'Don't forget to eat at fresh', or stackable napkins, and use of stripy knives instore.

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