This was some information we got in the brief...
Event title: D&AD North Lecture 3: GBH are 12
Multi-Award winning Design & Advertising agency GBH talk about a dozen of their most important projects to celebrate their 12th birthday. As well as a show and tell of some of their diverse work for Puma, Eurostar, Royal Mail, SLS Hotels, Virgin Galactic, Land Securities, and others, GBH have devised a new kind of Q&A. Each audience member takes part in a giant raffle, where GBH artifacts from projects past and present are the reward for randomly selected questions.
So for one poster I decided to focus on the fact that it was their birthday, and thought I'd bake them a cake that would be fitting of D and AD to make them! (for the non designers out there, D&AD are famous for giving away yellow pencils as design awards).. I then used the light of a candle to create the text below.
The text at the bottom reads:
"To celebrate their 12th Birthday, multi award winning design & advertising agency GBH talk about
a dozen of their most important projects. And to help them celebrate we baked them a cake. Aren't
"For a slice of the action (but sorry not the cake), and a chance to win some genuine GBH artifacts, don't miss out on this lecture."
For this poster I concentrated on the theme of the Q&A raffle, and turned the D&Ad logo into the side of a raffle drum. The dotted lines hint at a tear off raffle strip down one side.
The text at the bottom reads :
"AS IF OUR LECTURE ALONE WAS NOT ENOUGH OF A DRAW, YOU COULD WIN WIN WIN IN OUR Q&A RAFFLE.
"Award winning Design & Advertising agency GBH talk about a dozen of their most important projects to celebrate their 12th birthday. As well as a show and tell of some of their diverse work, GBH have devised a new kind of giant Q&A raffle. And if you're lucky enough to have your question picked out, you could win some genuine GBH artifacts from projects past and present!"